Partners drive traffic to brands’ websites from various sources, including personal blogs, contextual advertisements, instant messengers, and others. In order to organize your traffic policy and get the desired traffic to your brand from the sources you need, when creating an affiliate program in Travelpayouts, you should select allowed and prohibited types of traffic, as well as specify exceptions to the rules. On this page, we reviewed all popular traffic sources and shared recommendations for choosing both the allowed and prohibited types.