Partners drive traffic to brands’ websites from various sources, including personal blogs, contextual advertisements, instant messengers, and others. In order to organize your traffic policy and get the desired traffic to your brand from the sources you need, when creating an affiliate program in Travelpayouts, you should select allowed and prohibited types of traffic, as well as specify exceptions to the rules. On this page, we reviewed all popular traffic sources and shared recommendations for choosing both the allowed and prohibited types.

Even though you only pay for achieved results in affiliate marketing, such as selling goods, installing applications, filling out forms, etc., in practice, you can still encounter fake orders, bot traffic, and other types of fraud. On this page, we’ve collected all the main types of fraud and shared ways to protect your business from it to negate any negative consequences.