The Viator Partner Program Review: Earn on Tours

About Viator

Viator is an online booking platform for incredible experiences around the world. As a Tripadvisor company, Viator has access to the world’s largest selection of high-quality tours and activities from must-do moments to who-knew discoveries.

Screenshot of the Viator.com main page showing group of joyful people taking a selfie near the car. — The Viator.com main page

Viator highly values the time of their clients, so the team ruthlessly focuses on quality and offers story-worthy experiences that won’t leave anyone feeling indifferent. The range of products is incredibly diverse:

Tours and sightseeing
Cruises
Art and culture
Food and drink
Outdoor activities
Classes and workshops

In addition, Viator also offers tickets and passes to popular landmarks as well as travel and transportation services, such as bus tours, day trips, and more. On their website, clients can filter activities by type, price range, duration, time of day, rating, special promotions, and more.

Screenshot of Viator's catalog page with tours and activities in Las Vegas. — Tours and activities in Las Vegas

On the activity page, clients can view videos and photos of a specific tour or landmark, read a detailed description of the experience, and see customer ratings and reviews.

Advantages for Customers

Over 345,000 incredible activities worldwide
Lowest price guarantee
Millions of reviews from satisfied customers
24/7 award-winning customer support
Free cancellation and various payment options
Multilingual website available in 12 languages
Reserve now and pay later allows clients to secure activities they won’t want to miss

Screenshot with block with top attractions on Viator's main page — Block with top attractions on Viator’s main page

Viator Affiliate Program

Pre-approval is required for partners to join the program. While the Viator website is available in 12 different languages, Viator only accepts affiliate sites in English. Upon request, partners can receive account support from the in-house expert team, as well as creative images and insights for your blog content.

Advantages for Partners

Strong conversion rates — 8% from each sale until September 30, 2023 (the usual reward rate is 6%)
High average order value — $50
30-day cookie lifetime
Weekly deals and offers
Great variety of partner tools for sites, blogs, social media pages, and other projects. Links and widgets that have a 39.5% conversion rate are an excellent addition to partner links (find out more about widgets in our post).
Regularly updated list of popular destinations. You can find this list on the partner program page in the Travelpayouts account or in our emails about the brand.

Join the Viator Partner Program to receive an increased reward, 8% from the product’s price.

8% revenue

$50 average price