Tracking your website traffic is a must if you want to step up your marketing efforts and achieve big picture business goals. Luckily, the web offers plenty of analytics tools you can use to gauge your campaigns. But, what if you need even more accurate data? Here’s where UTM tracking comes into play. This post covers the ins and outs of using UTMs in marketing, and answers the most common questions about UTM tracking like What is a UTM code? What does a UTM parameter help you identify? It also shares UTM best practices and provides some UTM examples.