Universal Analytics — Travelpayouts Blog – Travel Partnership Platform

Posts with tag: Universal Analytics (2 results )

September 15, 2023

Inside GA4: Why You Have Lower Session Numbers and Unassigned Traffic

When Travelpayouts migrated from Universal Analytics to Google Analytics 4 (GA4), one of the first things we noticed was that the number of sessions was comparatively lower in GA4. Despite our initial shock—and panic—we soon realized that this is one of the biggest issues with GA4. We’re here to tell you why that is, as well as how to fix unassigned traffic and what impact GA4 has had on SEO.

September 5, 2023

How to make the transition from Universal Analytics to GA4

If you haven't yet migrated from Universal Analytics (UA) to Google Analytics 4 (also known as GA4), now is definitely the time to do so, especially since it's not as complicated as you might think. In this article, we'll explain the difference between GA 4 and Universal Analytics, including terminology, how to migrate to GA4, and answer common questions about the switch.