Statistics indicate that blogs are the third-most impactful online resource in terms of inspiring purchases (behind only retail and brand websites). For this reason, blogger outreach is being increasingly used by brands across various niches. It’s a great avenue to explore if you’re seeking more blog traffic, leads, exposure, and, consequently, revenue. However, bloggers are bombarded day in and day out with emails, and effective outreach is about more than simply sending out a template pitch. This post introduces 11 inventive and easy ways to amend and improve your outreach while forging relationships with niche leaders.