marketing — Travelpayouts Blog – Travel Partnership Platform

Posts with tag: marketing (59 results )

June 7, 2021

Statistics indicate that blogs are the third-most impactful online resource in terms of inspiring purchases (behind only retail and brand websites). For this reason, blogger outreach is being increasingly used by brands across various niches. It’s a great avenue to explore if you’re seeking more blog traffic, leads, exposure, and, consequently, revenue. However, bloggers are bombarded day in and day out with emails, and effective outreach is about more than simply sending out a template pitch. This post introduces 11 inventive and easy ways to amend and improve your outreach while forging relationships with niche leaders.

Tips

May 25, 2021

7 min.

6 effective review management strategies

Customers often seek recommendations from other users when making purchases. No matter how strong your offer, it is only as good as clients think it is. With the right online review management strategy, you can take control of review communities and ensure your business is presented in the right light. This post will walk you through the basics of online review management and provide you with a list of useful resources.

Tips

May 19, 2021

4 min.

The Start-To-Finish Guide to Content Marketing Goals

To create engaging content from the very start, set the right content marketing goals that will help you write technical tasks and choose the proper KPI to assess your campaigns. By aligning blog materials with the goals, you’ll be issuing exactly the content that will attract readers and push them down the content funnel. In this post, you’ll learn what content marketing goals are, what kind of content you can create for each one of them, and how to assess your campaign’s efficiency.

Tips

May 13, 2021

8 min.

How to achieve efficient social media marketing

Social media is an undeniable part of customer interaction with businesses. 73% of marketers consider social media platforms to be effective for brand development. With numerous networks available on the web, growing your presence might be a bit challenging. That’s where social media strategic planning comes in: the right strategy will help develop a cohesive approach and maximize marketing efforts. In this guide, we'll walk you through seven steps to creating a social media plan.

Tips

May 4, 2021

8 min.

Best Marketing Webinars 2020-2021

2020 was a rollercoaster of a year, in which many marketers were forced to put their campaigns on pause. However, the travel niche has already started to recover and now might be the right time to learn about the latest market trends and dive right in. This guide encompasses some of the best free marketing webinars of 2020-2021 covering affiliate marketing, blogging, SEO, and other online monetization strategies.

Tips

March 17, 2023

6 min.

How to Repurpose Your Old Content

It takes a lot of time and dedication to come up with new blog topic ideas and create unique content. However, if you already have some posts on your blog, save the effort and repurpose content. For example, transform a long read into an email series or make a video tutorial based on your how-to guide. Thus, you’ll give a second life to the materials you’ve written before and maximize their potential. Below, we’ve gathered 13 ways to repurpose your old content and reach a wider audience.

Tips

April 20, 2021

7 min.

How to Grow Your Brand With Influencer Marketing

Marketing is a continually changing niche with new, more efficient approaches emerging on a regular basis. One such approach is influencer marketing, which has been effective for many niches, and travel is no exception. Through influencers, businesses reach out to the masses, create brand recognition, and generate leads. Read on for our tips on how to grow your brand with influencer marketing in five simple steps!

Tips

April 1, 2021

5 min.

How to Use Affiliate Creatives: The Ultimate Guide for Marketers

The success of your affiliate campaign depends a lot on the promotional strategies you employ, and using affiliate creatives is one of the most efficient ones. In this blog post, we will cover the most popular types of creatives and share advice on how to use them on your blog.

Tips

March 22, 2021

6 min.

How to Get Leads and Not Lose Them: 16 Sure-Fire Ways

To succeed in affiliate marketing, you need to get a steady stream of leads who’ll click on your links. These are potential customers interested in the products that you promote and not just random visitors. In this blog post, we’ve compiled a list of proven ways to attract interested audiences and nurture them to maintain contact.

Tips

March 10, 2021

16 min.

19 types of content that every blog needs

Developing a well-rounded content strategy and getting new content ideas may be a hurdle. What some bloggers fail to realize is that to captivate the audience’s attention, they need to not only throw in repetitive blog posts, but also diversify blog materials. In this post, we’ll share a list of different content types, which you can leverage for getting more people to your website, boosting engagement and conversions.

Tips

December 2, 2020

8 min.

How to Use Facebook Messenger for Your Business

Today, messengers are an all-in-one solution for businesses, which allow customers to communicate with brands, share and obtain information, play games, shop, receive customer support, etc. Messenger marketing makes it possible for businesses to simultaneously reach out to more people and communicate with customers on an individual level.

Tips

October 11, 2024

6 min.

15 Content Marketing Mistakes to Avoid and What to Do Instead

Content marketing is a great strategy to grow your audience and build trust by bringing value through quality and useful materials. However, many marketers make more or less the same mistakes when publishing blog content. We’ve collected the most common content marketing mistakes to avoid and tips on what to do instead.

Tips

August 28, 2020

9 min.

How to Respond to Negative Reviews Online

Customers’ reviews are very important for any company’s promotion. According to a study by Harvard Business School experts, one star rating growth on review sites can increase the company's revenue by 5-9 %. Impressive, isn’t it? However, every business faces negative feedback at some point, and knowing how to deal with it might save a fortune. By responding to it correctly, you’ll turn dissatisfied customers into your most loyal ones.