marketing — Travelpayouts Blog – Travel Partnership Platform

Posts with tag: marketing (59 results )

November 25, 2021

8 Proven Ways to Grow Your Brand With Social Proof

Have you ever made a purchase after reading a favorable review or hearing about a product from a friend? This phenomenon is called social proof. It’s basically when the positive experience of other people makes you follow their lead. Social proof is a powerful technique for increasing conversions and growing your customer base. To make your marketing more genuine and efficient, we’ve collected eight proven tactics with examples of social proof for the website in action.

Tips

November 17, 2021

8 min.

How to Use Quora for Marketing

Quora is one of the least obvious, yet most powerful platforms to market on. This guide will tell you all you need to know about how Quora works and how to get more views on the platform, as well as the exact steps you can take to get started.

Tips

November 15, 2021

8 min.

How to Write Good Instagram Captions

To outwit the competition and gain followers on Instagram, marketers often put emphasis on posting great pictures and videos. However, if you don’t treat captions just as seriously, you might be missing a chance to engage your followers even more. The right captions can add context to the photo, attract user’s attention, and ultimately engage them. Read on for tips on how to write a good Instagram caption and real-life examples to get inspired.

Tips

November 8, 2021

7 min.

How to Market on LinkedIn

LinkedIn can serve as a highly efficient and self-contained marketing tool for your travel brand. In this article, we’ll look at the top LinkedIn marketing tips and explore the many ways in which you can promote your business on LinkedIn.

Tips

November 3, 2021

9 min.

How to Use Hashtags on Twitter

Hashtags are effective in growing your reach and improving discoverability. If you don’t use hashtags yet, you might be missing out on a lot of engagement and prospective clients. So even if you know what to share in your tweets, it might not produce the desired effect without the right hashtags. In this post, you’ll discover what hashtags are and why they are important, as well as learn how to research and use hashtags on Twitter to promote your brand.

Tips

October 21, 2021

9 min.

How to Analyze Social Media Sentiment

Sentiment analysis helps you discover prevailing feelings about your business on social media and other platforms. It creates a deeper context behind all mentions, so that you can better understand your audience, protect brand reputation, and improve user experience. This post will take you through the process of social sentiment analysis and explain how to improve your audience's perception of your brand.

Tips

October 12, 2021

10 min.

How to Better Research for Your Blog and Social Media

What should a blog look like? A good blog should bring value to the public, and to do that, it’s important to conduct proper research and build a reputation as an expert. But sometimes it takes a lot of time and effort to find the relevant data. Here is where advanced search techniques come in. With their help, you can find the desired data much faster and make sure it’s accurate.

Tips

September 27, 2021

7 min.

How to Use UTM Parameters to Track Social Media Success

Tracking your website traffic is a must if you want to step up your marketing efforts and achieve big picture business goals. Luckily, the web offers plenty of analytics tools you can use to gauge your campaigns. But, what if you need even more accurate data? Here’s where UTM tracking comes into play. This post covers the ins and outs of using UTMs in marketing, and answers the most common questions about UTM tracking like What is a UTM code? What does a UTM parameter help you identify? It also shares UTM best practices and provides some UTM examples.

Tips

September 8, 2021

8 min.

Marketer’s Guide to Twitter Analytics

Monitoring analytics is an essential part of many brands’ social media strategies. If you are growing a presence on Twitter, take advantage of the platform’s built-in analytics tools and learn how users interact with your content, what types of tweets perform best, and whether you’re moving in the right direction with your strategy. This post presents tips on how to check Twitter Analytics and use the insights to improve your marketing strategy.

Tips

September 6, 2021

11 min.

Buying Followers on Instagram: Pros and Cons

We’ve all heard of the expression “Money can’t buy you friends,” but whoever said that didn’t know they’d actually be for sale one day. Due to a growing competition on social media, more and more brands take shortcuts and purchase followers as well as likes, comments, and views. The reason is simple - engagement is now one of the key metrics for determining social media success. But it can also sabotage your whole strategy and hurt business growth. So is it safe to buy followers on Instagram and other networks?

Tips

September 1, 2021

7 min.

How to Measure and Improve Your Marketing ROI

What is ROI in marketing and how is it important for your brand growth? The truth is, measuring return on investment is essential for every well thought out marketing strategy, although calculating it may seem unclear at first. In this post, we will take a look at what ROI is in marketing and share effective ways to measure and improve the return on the resources you invest in your marketing activities.

Tips

August 18, 2021

9 min.

The ultimate guide to brand monitoring

Monitoring brand mentions can provide a lot of value to every business. This practice allows you to get honest feedback and learn about users’ experiences, get insights, manage your reputation, and acquire more customers. That’s why you should pay close attention to your SEO and brand mentions. In this post, we’ll discuss the best software to take control of your online reputation as well as ways to get more mentions for your business.

Tips

August 11, 2021

6 min.

How Long Should Your Social Media Posts Be?

When uploading content to social media, marketers face the problem of a limited word count for each platform. What might not be known to everyone is how long the social media posts should be to yield results. In this blogpost, we gathered recommendations for the ultimate volume of characters you need to use to increase your readership and their engagement.

Tips

July 27, 2021

7 min.

How to Use Hashtags on Instagram

Even with as fast as Instagram is growing, it is still getting harder for marketers to cut through the noise to reach target audiences. You can gain an immense advantage over competitors by using relevant hashtags on Instagram. They can help more people see your posts and subsequently improve your performance metrics and drive conversions. Uncover the latest Instagram hashtag trends and learn the best practices on which hashtags to use to reach more users and promote your brand most efficiently.

Tips

June 28, 2021

7 min.

Marketer’s Guide to Facebook Analytics Tools

Facebook recently announced that it is retiring Facebook Analytics, which will no longer be available after June 30, 2021. What does it mean for marketers and what are the alternative tools they can use? To answer these and other questions, we’ve put together a Facebook analytics tutorial. So, read on to learn about alternative Facebook tools you can use to see post insights on Facebook and Instagram and gauge your performance on these platforms.