Travel blogging has many “ebbs” and “flows” — sometimes, your traffic and bookings skyrocket for seemingly no reason, and other times, you can’t figure out why your traffic is drastically dropping month after month. These fluctuations can be frustrating, but they are inevitable, so understanding and navigating them (rather than letting them discourage you) is essential.

One of travel bloggers' most common reasons for traffic fluctuations is the high and low travel seasons. During the low season, traffic might dip, so it’s imperative to understand what (and when!) the low season is and some ways to combat the lower traffic during these months. Below, we’ll explain how to increase bookings during the off-peak season so your travel blog can thrive — regardless of the time of year!