Nowadays, search intent is one of the most significant ranking factors. Only pages that satisfy this important condition will achieve prominent positions in the search rankings. Understanding search intent is not rocket science; all you have to do is look at the SERP.

A travel blog can attract a large audience but that alone won’t necessarily generate a high income. A webmaster must attract visitors who will spend money through the blog or site. These visitors let you earn more by using an affiliate program with a cost-per-action (CPA) earning model, such as Travelpayouts. However, the question is, how do you determine in advance which visitors aim to spend money, and how do you focus on this group. Search queries (SQ) will help you predict the goals of your audience.

Filling your texts with keywords is crucial for your blog promotion. When thinking of how to find niche keywords, make sure you see the essence of the term and use keywords that correspond to the industry. For instance, if your resource is about backpacking tours, collect the vocabulary that reflects users’ needs in this field of traveling, but not in tourism in general. Accumulating such phrases could be a challenge, but in this article, you’ll learn about paid and free tools that will facilitate your task.

There are many factors determining your page location in search results, but Google doesn’t disclose all the information to avoid spamming. However, it has been recently indicated that one of the algorithms the company uses for assessing page quality is an IR score. In this article, we’ll take a close look at this criterion and give tips on how to improve your website ranking by increasing your IR score.

Digital marketing is growing by leaps and bounds. So, it is crucial to be edgy to develop develop a successful business. That’s why websites are not just a picture or business card, but a nice source of income. Certainly, everyone should make cash from their site or blog. For this purpose, we need traffic to convert to leads and then to the customers. PPC networks will be very helpful to get income from your online content, not only with Travelpayouts, but with any other affiliate program in any niche.

Google Analytics provides an invaluable source of data around the behavior of their users and customers. But, there is a certain kind of data that the otherwise reliable Google Analytics can struggle with — the organic search report. A lot of results in organic search reports will be marked as “not provided” or “not set,” unavailable for reading and analyzing. With how important keyword conversion tracking is, this can seriously lower the overall effectiveness of your website's SEO. In the article, we explain the reason behind these “blind spots” in the data and discuss several ways of dealing with them.

Google Search Console is a powerful tool that all webmasters must use. We have collected lifehacks for Console, as well as tips on how to increase web resource search rates with the help of Google Search Console. Also, you will learn how to use Google Search Console data to your ultimate benefit.