Tips
Evergreen or Seasonal Content: Which Should You Choose?
When devising a content marketing strategy, most marketers rely on evergreen and seasonal content. While the first will bring a constant flow of traffic over time, the second allows you to grab visitors within a short time. The right mix of both types will help you grow your blog most efficiently and attract visitors. This post compares evergreen and seasonal content features and will help you create a successful editorial strategy.
Tips
6 effective review management strategies
Customers often seek recommendations from other users when making purchases. No matter how strong your offer, it is only as good as clients think it is. With the right online review management strategy, you can take control of review communities and ensure your business is presented in the right light. This post will walk you through the basics of online review management and provide you with a list of useful resources.
Tips
The Start-To-Finish Guide to Content Marketing Goals
To create engaging content from the very start, set the right content marketing goals that will help you write technical tasks and choose the proper KPI to assess your campaigns. By aligning blog materials with the goals, you’ll be issuing exactly the content that will attract readers and push them down the content funnel. In this post, you’ll learn what content marketing goals are, what kind of content you can create for each one of them, and how to assess your campaign’s efficiency.
Tips
7 Best Alternatives for Google Keyword Planner
Correct keywords placement plays a vital role in any content management strategy. High-quality content with applied keywords drives most of the traffic to your website making their importance undeniable. Google Keyword Planner is often criticized for being more of an instrument for advertisers rather than for SEO. In this post, we’ve carefully picked up seven alternative keyword spy tools and shared the options they provide to make your posts rank well in search engines.
Success Stories
How I Went From a Solopreneur to Building a Global Brand With Affiliate Marketing
Affiliate marketing is a popular income stream for entrepreneurs around the world, but to succeed, you need to deploy efficient strategies. Johannes Larsson, the founder and CEO of Financer.com, an SEO geek and affiliate marketing expert, has over a decade of experience in digital marketing and entrepreneurship. In this post, he shares three steps to take your affiliate marketing to the next level. The text below is written in the first person by Johannes Larsson.
Tips
Best Marketing Webinars 2020-2021
2020 was a rollercoaster of a year, in which many marketers were forced to put their campaigns on pause. However, the travel niche has already started to recover and now might be the right time to learn about the latest market trends and dive right in. This guide encompasses some of the best free marketing webinars of 2020-2021 covering affiliate marketing, blogging, SEO, and other online monetization strategies.
Tips
Best Affiliate Marketing Blogs to Read
Since blogging and affiliate marketing are closely linked, the majority of authors look for credible resources to choose a smart affiliate marketing strategy and promote products/services on their blogs. This article encompasses some of the best websites to look over on the path to becoming an affiliate guru.
Tips
How to Repurpose Your Old Content
It takes a lot of time and dedication to come up with new blog topic ideas and create unique content. However, if you already have some posts on your blog, save the effort and repurpose content. For example, transform a long read into an email series or make a video tutorial based on your how-to guide. Thus, you’ll give a second life to the materials you’ve written before and maximize their potential. Below, we’ve gathered 13 ways to repurpose your old content and reach a wider audience.
Tips
8 awesome types of images for your blog posts
With the internet becoming more visual, sprucing up your blog with high-quality images is a must to catch the attention of your audience. However, aspiring bloggers don’t often go beyond stock photography for most of their posts. Using various types of images for blog posts will help stand out from the competition and make your content more attractive for readers. In this post, you’ll learn what kinds of visuals to leverage for blogging and how to optimize them for better blog performance.
Tips
How Often Should You Publish a Blog Post
Blogging is a great way to drive more traffic to your website and generate leads. At some point, you might ask yourself, “How often should I post in my blog?” To achieve sustainable results, we suggest that you build upon your company size, goals and demand. In this post, you’ll learn how to find the ideal posting frequency that will resonate with customers and help grow your business.
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