Free and Paid Link Building Tools

What Is Link Building

Users need links to navigate between online resources, and search engines use them to crawl the web. Link building is a strategy that aims to place links on other websites to increase your blog traffic, exposure, and monetization. 

Why are links so crucial for SEO? You can create top-notch content on a certain webpage but it might be useless until a large number of links will refer to it from the external reputable websites. Link building is an important off-page SEO strategy for growing your ranking on Google and other search engines.

However, not all types of backlinks are equally useful for blog SEO. When choosing websites to get a backlink from, consider the following points:

• Domain authority and trust
• SEO optimization of content
• Anchor text in your backlink

If you run or even just want to start a blog in the travel niche and are working on monetization, you can join Travelpayouts and start earning with travel affiliate marketing. Travelpayouts accumulates travel affiliate programs of over 100 travel brands, among which are well-known companies, such as Booking.com and Agoda, as well as many strong local brands. You can promote offers from these brands and earn up to a 70% revenue share.

Best Tools for Link Building

When you manually reach out to influencers, it takes a lot of time, and sometimes your offer might be rejected. To save effort, consider using quality link building services. Such companies already have a database of bloggers who’d agree to place a backlink to your website and won’t be considered suspicious by search engines. Below, you’ll find the best ways to get backlinks for a blog.

Blogger Outreach

Blogger outreach services allow you to find bloggers who’d create killer promotional content (posts, reviews, giveaways, case studies, etc.) in exchange for your product or any other profit. This is a great and cheap way of link building for your blog.

Fat Joe

FatJoe features content creators and helps find the relevant websites to publish articles. Just provide it with your anchor text and the target URL placements. The pricing is in the range of £35–£360 per project. FatJoe provides a money-back guarantee if you are not satisfied with the results.

Outreach Monks

Outreach Monks is another versatile platform. You can order content and appropriate backlink placements with requirements to Domain Rating, Trust Flow and link history. You’ll be provided with White Label reports to see the results and/or share them with clients. Such blogger outreach will cost you from $59 up to $319 per project.

From the Future

From the Future is a digital agency that implements blogger outreach to increase organic keyword rankings. The service focuses on social media influencers and building brand awareness. Sign up on the platform to see your pricing options.

Content Creation

Many quality link building services are able to create valuable, accurate and up-to-date posts that are based on deep research, directed to your target audience and involve visuals (images, graphs, videos, etc.).

Linkgraph

Linkgraph doesn’t only write content, but also optimizes your website copy, and adds long-reads to e-commerce resources with product descriptions. It provides regular blog posts for your target audience in order to ensure fresh content. The platform offers to analyze your backlink profile with no charge, but full service will cost from $899 up to $10,000.

Content Harmony

ContentHarmony creates and promotes interactive content through PR, outreach and paid social channels. The platform features its own content marketing solution. It develops and implements integrated strategies and works on a turnkey basis, meaning that no service is available standalone. It will cost you $2,000 per month. It’s possible to download a free guide on how to build a content marketing strategy.

Siege Media

SiegeMedia writes articles and builds a link profile through personal outreach and professional PR. The platform focuses on ROI and reports on the revenue you gained from content marketing in comparison to investments. Sign up on the platform to see your pricing options.

Linkology

Linkology creates texts in the range of 500–5,000 words that are written by native English speakers. It allows you to either build a custom plan or buy the developed package.

Analysis and Reporting

To take link building to the next level, it’s crucial to measure and analyze your campaign. Such information helps figure out which links are performing better and which ones are useless in order to optimize the strategy.

ScrapeBox

ScrapeBox offers web crawling for desktops designed for both SEO companies and individuals. It does competitor research, scans tons of web pages to analyze your existing backlinks and anchor texts. You can also find non-indexed and banned content on your website. You should pay $67 to acquire this software.

SEObook

SEObook displays plenty of SEO tools for both professionals and starting bloggers. There, you can find the means of getting link data from many web resources and comparing websites in a handy way. You’ll be able to find the most valuable directories, make deep link research, and reveal broken links and crawling errors. The platform features a free seven-day trial that includes tips on link building.

SEO Cost Calculator by Links Management

SEO cost calculator helps evaluate your investments in SEO in general and in link building, in particular, to let you plan your budget wisely. You’ll learn how many links you’ll need to have to take over the niche. 

Broken Links

Some web resources that have links back to your website might stop working. In this case, your links become broken. You should remove them from the internet to avoid a decline in the value of your content.

Travelpayouts

Install Travelpayouts LinkSwitcher and check for invalid links on your site. This tool automatically changes links to Travelpayouts affiliate links in seconds. It also analyzes URLs on your webpages and displays any invalid links in the LinkSwitcher section of your Travelpayouts account. Read more about LinkSwitcher in our article.

Xenu Link Sleuth

Xenu Link Sleuth is a free downloadable program allowing you to check links and get a permanently updated list of URLs with the opportunity to get a report on your schedule. You can check either URLs or saved HTML pages. The program delivers clear reports on the status of every backlink to your blog. 

W3C Validator

W3C Validator is the best tool for instant page validation via a dynamic bookmark. It’s able to reveal issues in your links, anchors, web pages and CSS. No need to download the program as it’s available online.

Netpeak Spider

Netpeak Spider is a paid platform that finds broken links as well as checks your blog SEO optimization. The service offers a 14-day free trial and a paid version for $19/month.

Find Sources and Quotes

Sometimes, you might need to strengthen your opinion with relevant quotes from experts or link back to other authoritative domains in your niche. 

HARO

HARO (Help A Reporter Out) supplies writers and journalists with quotes from professionals. If you manage to become a source of their report or any other paperwork, you acquire a backlink to your blog. Sign up on the service for free, get three newsletters with queries every day, and give expert answers.

Response Source

ResponseSource lists journalists with experience relevant to your blog. As you pay only for requests within your industry, the prices depend on the niche and start from £600 per category, on average.

PRLeads

PRLeads is another dedicated software, receiving requests from many reputable editions such as the New York Times and Forbes.

Link Classification

How can you identify tons of unnatural links that impede further website promotion? Some dedicated services can help audit your blog backlinks.

Backlink Checker by Ahrefs

Ahrefs backlink checker will check 100 backlinks to your blog with no charge. You’ll be able to see the latest backlinks. Such opportunities help to objectively assess the backlink profile quality so you can adjust the marketing strategy accordingly.

BuzzStream

Buzzstream is a multifunctional tool offering link building services. It finds junk links and monitors websites in your database to define whether they are linked to you. The list updates every two weeks. The platform also reveals broken links. Buzzstream offers a free trial and rather flexible paid plans from $24/month up to $999/month.

Cognitive SEO

СognitiveSEO runs a comprehensive link audit, reveals junk links and detects factors that might get your website banned or penalized on Google. It analyzes your link profile on a scale from 0 to 2,000 and allows browsing through all the links. CognitiveSEO offers a seven-day trial and two paid plans.

PR and Marketing

This strategy expands your reach when delivering stories to the media resources to build your brand awareness and recognition.

ScreamingFrog

ScreamingFrog features PR consultants that have close connections with the most influential publishers. It is a versatile platform with free access to many tools except for PR and marketing, which are available only within a paid plan for £149.00 per year.

Reputio

Reputio’s link building services include selecting websites, writing content and getting it published. The company will provide you with a list of 300 websites to choose from for where you want to be featured. 

SEO Agencies

SEO agencies provide an all-in-one solution for your blog promotion. It is a great option if you need to work in many directions. You’ll save money by purchasing access to different SEO tools at once through such agencies. For example, if you want to start a travel blog and reach a wide audience, consider resorting to such an agency to cover all aspects of SEO. 

Sure Oak

SureOak checks your SEO score at no cost and offers individual consultation with an SEO-specialist. Also, you can access HTTP Header Checker for free to protect your website from broken links. When creating a link profile, the company draws on Domain authority, page authority, real traffic and Trust Flow. The agency’s service will cost you $100 – $149/hour or $1,000+ per project.

Stellar SEO

StellarSEO focuses on long-term link growth strategies and outreach services. The agency works with bloggers, small businesses and enterprises. It has no fixed pricing as the details of dealing are pointed out individually in each agreement. The average check is $50 –$99 /hour or $5,000+ per project.

HigherVisibility

HigherVisibility uses third-party tools to reveal high-quality link prospects and outreaches to webmasters, bloggers and journalists. Plans feature different quantities of backlinks for a blog from several hundred and a few thousand dollars.

Which Link Building Service Should You Choose

Below, you’ll find comparison of the link building services presented in this post in a table format.

Blogger Outreach

Tool	Price	Features
FatJoe	From £35 per placement	Get backlinks from authority blogs Keyword research Content writing Design
Outreach Monks	From  $59 per project	Get backlinks from high traffic sites Increase traffic Get unique content
From the Future	Custom	Develop a digital strategy Grow blogger outreach Find new acquisition channels and markets Improve design and content

Content Creation

Tool	Price	Features
Linkgraph	From $250 per post	Get authoritative backlinks Grow keyword rankings Improve technical SEO
ContentHarmony	From $99 per month	Build and optimize content with AI Research keywords and search intent
Siege Media	Custom	Content creation SEO Blog design Link building
Linkology	Custom	Create and monitor backlinks from quality websites

Analysis and Reporting

Tool	Price	Features
ScrapeBox	One-time payment of $67 for the license	Research competitors Analyze backlink profile Analyze anchor text Find non-indexed and banned content
SEObook	A free plan available	Research keywords Analyze backlinks Check rankings Research competitors Link building On-page SEO
SEO Cost Calculator	Free	Evaluate how many links you need to reach Google’s Top 10

Broken Links

Tool	Price	Features
Xenu Link Sleuth	Free	Check for broken links
W3C Validator	Free	Check the validity of web documents in HTML, XHTML, SMIL, MathML, etc.
Netpeak Software	Free account available	Find broken links Run SEO auditOptimize your content

Find Sources and Quotes

Tool	Price	Features
HARO	Free account available	Get backlinks and media coverage
Response Source	Custom	Gain media coverage Promote your work as a journalist
PRLeads	From $99 per month	Get targeted leads

Link Classification

Tool	Price	Features
Backlink Checker by Ahrefs	From €89 per month, a free trial available	Analyze and improve your backlink profile
BuzzStream	From $24 per month	Improve outreach Personalize email campaigns Create and monitor backlinks Promote content
Cognitive SEO	Pricing available upon signup	Analyze backlink profile Reveal junk links Optimize content Improve rankings

PR and Marketing

Tool	Price	Features
Screaming Frog	Custom	Develop a PR strategy Gain media coverage Analyze data  Organize PR events
Reputo	Custom	Place backlinks Get real traffic

SEO Agencies

Tool	Price	Features
Sure Oak	Custom	Improve on-page and technical SEO Research keywords Optimize conversion rates Build links Create content Run paid social media and ad campaigns Improve your design
Stellar SEO	Custom	Build links Grow brand awareness Get more quality leads Analyze competitors

Best Link Building Tools in 2022

If you’re an aspiring blogger and lack the budget, consider using free tools to get your project off the ground. They usually target one problem and offer a limited solution. On the other hand, paid programs might come in handy if you want to access advanced features to save time and work on many aspects of your link profile. 

If you’re deciding to contact the agency or use the online platform, make sure they don’t pay for links from websites with poor authority. Pay attention to the services with a money-back guarantee and escape platforms that promise to lead your website to the top in one day.