All Posts — Travelpayouts Blog – Travel Partnership Platform

All Posts

September 8, 2021

Monitoring analytics is an essential part of many brands’ social media strategies. If you are growing a presence on Twitter, take advantage of the platform’s built-in analytics tools and learn how users interact with your content, what types of tweets perform best, and whether you’re moving in the right direction with your strategy. This post presents tips on how to check Twitter Analytics and use the insights to improve your marketing strategy.

Tips

September 6, 2021

11 min.

Buying Followers on Instagram: Pros and Cons

We’ve all heard of the expression “Money can’t buy you friends,” but whoever said that didn’t know they’d actually be for sale one day. Due to a growing competition on social media, more and more brands take shortcuts and purchase followers as well as likes, comments, and views. The reason is simple - engagement is now one of the key metrics for determining social media success. But it can also sabotage your whole strategy and hurt business growth. So is it safe to buy followers on Instagram and other networks?

Tips

September 1, 2021

7 min.

How to Measure and Improve Your Marketing ROI

What is ROI in marketing and how is it important for your brand growth? The truth is, measuring return on investment is essential for every well thought out marketing strategy, although calculating it may seem unclear at first. In this post, we will take a look at what ROI is in marketing and share effective ways to measure and improve the return on the resources you invest in your marketing activities.

Tips

August 30, 2021

4 min.

Your ultimate guide to outsourcing

There is a stereotype that outsourcing is only relevant for global companies. In practice, it does not look exactly like that. According to Сlutch.co, more than a third of small business owners delegate part of their processes to outsourcing. In this guide, you’ll learn why outsourcing can be crucial to business growth, when you need to outsource and how to carry it out.

Tips

May 2, 2024

15 min.

Top Google SEO Keywords to Use on Blogs: A Guide on How to Find Keywords

To find answers to their questions, people often use search engines, such as Google. Search traffic is becoming one of the most popular ways to attract a target audience. As a result, companies are trying to analyze search queries and turn them into keywords to generate more leads and drive traffic. In this post, you will learn what blog SEO is, the best SEO practices, and which SEO keywords to use on blogs to improve your rankings on Google.

On August 19th, we held the SEO Traffic Show in collaboration with our partners from Serpstat and Netpeak Software. At this show, leading SEO experts picked apart three affiliate websites and shared tips on how to improve their optimization. The format of the show allows marketers to get their website reviewed for free or learn from the mistakes of other affiliates and take a proactive approach. It’s a win-win!

Tips

August 23, 2021

9 min.

How to Perform Social Media Competitive Analysis

To devise a well-rounded social media strategy, it’s important to assess the market, which is impossible without proper social media competitive analysis. This is beneficial for so many reasons, particularly evaluating your competition, finding gaps, and uncovering new opportunities. This will help you stay ahead of your social media competitors and develop a winning approach for your brand growth. In this guide, you’ll learn how to do a social media analysis and compare your results against those of other brands.

Partner Programs

August 19, 2021

6 min.

How to Earn Money on Excursions and Experiences With Tiqets

People are currently looking for safer ways to travel and experience new cultures, and travel brands are doing their best to accommodate their needs. For example, Tiqets, one of the world’s leading online ticketing platforms, provides 100% mobile tickets that allow clients to avoid standing in lines and have safer experiences. The company also follows the current trends in the niche and is adding more experiences that will be relevant in the changing environment, such as outdoor activities. With the Tiqets affiliate program, you can earn money by promoting tickets to the world’s most popular museums, shows, and attractions.

Tips

August 18, 2021

9 min.

The ultimate guide to brand monitoring

Monitoring brand mentions can provide a lot of value to every business. This practice allows you to get honest feedback and learn about users’ experiences, get insights, manage your reputation, and acquire more customers. That’s why you should pay close attention to your SEO and brand mentions. In this post, we’ll discuss the best software to take control of your online reputation as well as ways to get more mentions for your business.

Tips

August 11, 2021

6 min.

How Long Should Your Social Media Posts Be?

When uploading content to social media, marketers face the problem of a limited word count for each platform. What might not be known to everyone is how long the social media posts should be to yield results. In this blogpost, we gathered recommendations for the ultimate volume of characters you need to use to increase your readership and their engagement.

Tips

August 4, 2021

12 min.

Marketer’s Guide to YouTube Analytics

YouTube is the second largest search engine after Google and has over 2.3 billion users worldwide, so it presents great opportunities for brand promotion. This is why understanding how YouTube Analytics works can help identify your strong and weak points, improve the marketing strategy and get out in front. In this guide, you’ll find an overview of the YouTube Studio dashboard, learn what metrics to track, and get tips on how to improve your YouTube marketing strategy.

Tips

August 2, 2021

7 min.

Networking for Bloggers: Best Practices

The success of your blog can highly depend on the people you know, in other words, your blog networking. This article will show you why it is so important to be busy with expanding your circle of bloggers, how to make the first steps, and what are the most effective ways for building a blog network in 2021.

Tips

July 30, 2021

6 min.

How to Write a Follow-up Email After Receiving No Response

A successful email marketing campaign often extends beyond writing one letter to your prospect. With an average email open rate of 18%, following up is a great way to ensure that you get your message through to its intended recipient. Following up also allows you to improve or correct previous pitches and write more efficient emails, which create urgency, provide more context, etc. To do this, you will need to learn how to draft a powerful follow-up email when you receive no response and persuade your leads into taking action. This guide explains the importance of following up and presents the best practices for writing email sequences.

Tips

July 27, 2021

7 min.

How to Use Hashtags on Instagram

Even with as fast as Instagram is growing, it is still getting harder for marketers to cut through the noise to reach target audiences. You can gain an immense advantage over competitors by using relevant hashtags on Instagram. They can help more people see your posts and subsequently improve your performance metrics and drive conversions. Uncover the latest Instagram hashtag trends and learn the best practices on which hashtags to use to reach more users and promote your brand most efficiently.

Tips

November 28, 2023

7 min.

Discover the Most Searched Long-Tail Travel Keywords in 2024

According to research, 64% of searches include four or more words. Commonly, younger websites and those with a limited budget find it difficult to fight for higher positions in the SERP. In such cases, it makes sense to pay attention to long-tail (LT) search queries (most of the time – but not necessarily – over three words) as competition is lower for these terms, which will lead to more traffic growth. On this page, you will learn how to search for long-tail keywords and find a useful list of the most frequently searched travel keywords in the UK and USA.