All Posts — Travelpayouts Blog – Travel Partnership Platform

All Posts

October 6, 2021

How to Optimize Your Instagram Posts for Saves

Likes and comments have long been indicative of a post’s success on Instagram, showing that it resonates with the audience. However, the platform is now testing removal of likes in different markets, so companies might need other metrics to rely on when assessing their performance. One such metric is saves, showing how many people have found the post interesting enough to revisit it later. This guide presents 11 proven ways to optimize your posts and get more people to add them to their Instagram saves.

Partner Programs

October 4, 2021

Earn With Priority Pass, the World’s Largest Airport Lounge Access Program

As the travel niche continues to revitalize, more and more people are deciding to travel again. However, what’s stopping some of them from actually booking their trip is all the chaos and inability to maintain social distancing, especially in airports. With Priority Pass, your customers can enjoy their time before flying in quiet and safe lounges. Learn more about the advantages of the Priority Pass affiliate program in this review.

October 1, 2021

Adapting to changes in travel affiliate marketing: a panel discussion with Rentalcars, EatWith and OYO

The travel niche is on its path to recovery, but the world will never be the same. Due to the changing environment and consumer behavior, market players need to adjust their strategies. On September 7, 2021, we hosted a panel discussion called “Adapting to changes in travel affiliate marketing” together with our partners at Rentalcars, EatWith, and OYO.

September 29, 2021

11 SEO mistakes to avoid on your affiliate website

During each SEO Traffic Show, leading SEO experts pick apart three affiliate websites and share tips on how to improve optimization. In this episode, Kosta Bankovski (Product Marketing Manager at Netpeak Software) and Eugene Lata (CMO at Serpstat) shared insights into perfecting the technical aspects of SEO and driving traffic to each website. They also discussed some common mistakes made on affiliate websites and how to avoid them.

September 27, 2021

How to Use UTM Parameters to Track Social Media Success

Tracking your website traffic is a must if you want to step up your marketing efforts and achieve big picture business goals. Luckily, the web offers plenty of analytics tools you can use to gauge your campaigns. But, what if you need even more accurate data? Here’s where UTM tracking comes into play. This post covers the ins and outs of using UTMs in marketing, and answers the most common questions about UTM tracking like What is a UTM code? What does a UTM parameter help you identify? It also shares UTM best practices and provides some UTM examples.

Partner Programs

September 20, 2021

Earn on Tickets to the World’s Biggest Events With Ticketmaster

Tourism is once again on the rise after a difficult pandemic year and people are gladly starting to book tickets to live events both domestically and around the world. With Ticketmaster, the official ticket marketplace and one of the niche leaders, you can earn on tickets to concerts, festivals, theatre plays, and exhibitions across the world. Below, you’ll find an overview of the Ticketmaster affiliate program at Travelpayouts, as well as tips on how to most efficiently promote tickets to your audience.

Partner Programs

September 15, 2021

Earn Money on Cruises With Cruise Critic

As the world is opening up, people start traveling again. And one of the verticals in the travel niche that is gaining momentum is cruises. Help your audience plan their next trip with Cruise Critic, a leading cruise review site and the world’s largest cruise community. On the company’s website, users can find over 650,000 cruise reviews and get insights that will help them organize a perfect cruise.

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September 8, 2021

Marketer’s Guide to Twitter Analytics

Monitoring analytics is an essential part of many brands’ social media strategies. If you are growing a presence on Twitter, take advantage of the platform’s built-in analytics tools and learn how users interact with your content, what types of tweets perform best, and whether you’re moving in the right direction with your strategy. This post presents tips on how to check Twitter Analytics and use the insights to improve your marketing strategy.

September 6, 2021

Buying Followers on Instagram: Pros and Cons

We’ve all heard of the expression “Money can’t buy you friends,” but whoever said that didn’t know they’d actually be for sale one day. Due to a growing competition on social media, more and more brands take shortcuts and purchase followers as well as likes, comments, and views. The reason is simple - engagement is now one of the key metrics for determining social media success. But it can also sabotage your whole strategy and hurt business growth. So is it safe to buy followers on Instagram and other networks?

September 1, 2021

How to Measure and Improve Your Marketing ROI

What is ROI in marketing and how is it important for your brand growth? The truth is, measuring return on investment is essential for every well thought out marketing strategy, although calculating it may seem unclear at first. In this post, we will take a look at what ROI is in marketing and share effective ways to measure and improve the return on the resources you invest in your marketing activities.

August 30, 2021

Your ultimate guide to outsourcing

There is a stereotype that outsourcing is only relevant for global companies. In practice, it does not look exactly like that. According to Сlutch.co, more than a third of small business owners delegate part of their processes to outsourcing. In this guide, you’ll learn why outsourcing can be crucial to business growth, when you need to outsource and how to carry it out.

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Top Google SEO Keywords to Use on Blogs: A Guide on How to Find Keywords

To find answers to their questions, people often use search engines, such as Google. Search traffic is becoming one of the most popular ways to attract a target audience. As a result, companies are trying to analyze search queries and turn them into keywords to generate more leads and drive traffic. In this post, you will learn what blog SEO is, the best SEO practices, and which SEO keywords to use on blogs to improve your rankings on Google.

August 25, 2021

SEO Traffic Show

On August 19th, we held the SEO Traffic Show in collaboration with our partners from Serpstat and Netpeak Software. At this show, leading SEO experts picked apart three affiliate websites and shared tips on how to improve their optimization. The format of the show allows marketers to get their website reviewed for free or learn from the mistakes of other affiliates and take a proactive approach. It’s a win-win!

August 23, 2021

How to Perform Social Media Competitive Analysis

To devise a well-rounded social media strategy, it’s important to assess the market, which is impossible without proper social media competitive analysis. This is beneficial for so many reasons, particularly evaluating your competition, finding gaps, and uncovering new opportunities. This will help you stay ahead of your social media competitors and develop a winning approach for your brand growth. In this guide, you’ll learn how to do a social media analysis and compare your results against those of other brands.

Partner Programs

August 19, 2021

How to Earn Money on Excursions and Experiences With Tiqets

People are currently looking for safer ways to travel and experience new cultures, and travel brands are doing their best to accommodate their needs. For example, Tiqets, one of the world’s leading online ticketing platforms, provides 100% mobile tickets that allow clients to avoid standing in lines and have safer experiences. The company also follows the current trends in the niche and is adding more experiences that will be relevant in the changing environment, such as outdoor activities. With the Tiqets affiliate program, you can earn money by promoting tickets to the world’s most popular museums, shows, and attractions.