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September 29, 2023

Oops, Google Did It Again… Here Are Some Answers to Your Top Questions About the September 2023 Update

“What the hell is going on, my traffic dropped 80% overnight!” Frustrated bloggers flooded Twitter, Reddit, and Facebook with similar messages last week. The explanation for the recent drop in traffic is very simple: Google rolled out another helpful content update. As a result of this update, many travel bloggers noticed a sharp drop in organic traffic as articles fell from the top of the search results. Let’s take a quick look at what happened and what you can do about it.

September 18, 2023

Helpful Tips & Tricks to Optimize Your Social Media for SEO

Are you tired of spending hours crafting the perfect posts for your social media platforms — only to have three people see the content you’ve worked so hard to create? Leaving your social media profiles up to the mercy of the algorithm can be brutal and can often cause you to miss out on potential followers and fans. Instead of “posting and ghosting” or giving up on social media altogether — it might be time to try social media optimization.

Social SEO helps your posts, reels, videos, and social media profiles be discovered by the people searching for the type of content you create — so, in this case, travel content! Keep reading to learn more about social media optimization and discover how to optimize your social media accounts to grow your following and get your content found.

September 15, 2023

Inside GA4: Why You Have Lower Session Numbers and Unassigned Traffic

When Travelpayouts migrated from Universal Analytics to Google Analytics 4 (GA4), one of the first things we noticed was that the number of sessions was comparatively lower in GA4. Despite our initial shock—and panic—we soon realized that this is one of the biggest issues with GA4. We’re here to tell you why that is, as well as how to fix unassigned traffic and what impact GA4 has had on SEO.

September 5, 2023

How to make the transition from Universal Analytics to GA4

If you haven't yet migrated from Universal Analytics (UA) to Google Analytics 4 (also known as GA4), now is definitely the time to do so, especially since it's not as complicated as you might think. In this article, we'll explain the difference between GA 4 and Universal Analytics, including terminology, how to migrate to GA4, and answer common questions about the switch.

Increasing Your Blog’s Visibility: A Blogger’s Guide to Understanding Google’s Algorithm

To increase your blog’s visibility, it is important to understand how search engines work and rank websites. In fact, there is one main search engine you need to keep in mind. In January 2023, Google accounted for over 96% of all mobile search traffic, leaving competitors like Yahoo! and Baidu with less than 4%.

December 14, 2023

Master Your SEO: Top Keyword Rank Checker Tools for 2024

To optimize your website for search engines, it is important to enrich your content with the most relevant keywords. For that you can use keyword ranking checkers that evaluate keywords on different levels and help reach top ranks in the search results. This post presents some of the best keyword ranking checker tools, both free and paid, so you can find the perfect solution for your blog.