Travel blogging has many “ebbs” and “flows” — sometimes, your traffic and bookings skyrocket for seemingly no reason, and other times, you can’t figure out why your traffic is drastically dropping month after month. These fluctuations can be frustrating, but they are inevitable, so understanding and navigating them (rather than letting them discourage you) is essential.

One of travel bloggers' most common reasons for traffic fluctuations is the high and low travel seasons. During the low season, traffic might dip, so it’s imperative to understand what (and when!) the low season is and some ways to combat the lower traffic during these months. Below, we’ll explain how to increase bookings during the off-peak season so your travel blog can thrive — regardless of the time of year!

Are you tired of spending hours crafting the perfect posts for your social media platforms — only to have three people see the content you’ve worked so hard to create? Leaving your social media profiles up to the mercy of the algorithm can be brutal and can often cause you to miss out on potential followers and fans. Instead of “posting and ghosting” or giving up on social media altogether — it might be time to try social media optimization.