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Evergreen or Seasonal Content: Which Should You Choose?

When devising a content marketing strategy, most marketers rely on evergreen and seasonal content. While the first will bring a constant flow of traffic over time, the second allows you to grab visitors within a short time. The right mix of both types will help you grow your blog most efficiently and attract visitors. This post compares evergreen and seasonal content features and will help you create a successful editorial strategy.

6 effective review management strategies

Customers often seek recommendations from other users when making purchases. No matter how strong your offer, it is only as good as clients think it is. With the right online review management strategy, you can take control of review communities and ensure your business is presented in the right light. This post will walk you through the basics of online review management and provide you with a list of useful resources.

The Start-To-Finish Guide to Content Marketing Goals

To create engaging content from the very start, set the right content marketing goals that will help you write technical tasks and choose the proper KPI to assess your campaigns. By aligning blog materials with the goals, you’ll be issuing exactly the content that will attract readers and push them down the content funnel. In this post, you’ll learn what content marketing goals are, what kind of content you can create for each one of them, and how to assess your campaign’s efficiency.

7 Best Alternatives for Google Keyword Planner

Correct keywords placement plays a vital role in any content management strategy. High-quality content with applied keywords drives most of the traffic to your website making their importance undeniable. Google Keyword Planner is often criticized for being more of an instrument for advertisers rather than for SEO. In this post, we’ve carefully picked up seven alternative keyword spy tools and shared the options they provide to make your posts rank well in search engines.

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How to achieve efficient social media marketing

Social media is an undeniable part of customer interaction with businesses. 73% of marketers consider social media platforms to be effective for brand development. With numerous networks available on the web, growing your presence might be a bit challenging. That’s where social media strategic planning comes in: the right strategy will help develop a cohesive approach and maximize marketing efforts. In this guide, we'll walk you through seven steps to creating a social media plan.

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How to Optimize Your Urls for SEO

URLs are one type of web page elements, and they provide valuable information to search engines and can impact your site rankings and visibility. Each URL consists of several components which are not all as meaningful, and in this post, we’ll look into its structure and imposed limits for URLs as well as share the SEO best practices for URLs.

Best Marketing Webinars 2020-2021

2020 was a rollercoaster of a year, in which many marketers were forced to put their campaigns on pause. However, the travel niche has already started to recover and now might be the right time to learn about the latest market trends and dive right in. This guide encompasses some of the best free marketing webinars of 2020-2021 covering affiliate marketing, blogging, SEO, and other online monetization strategies.

Best Affiliate Marketing Blogs to Read

Since blogging and affiliate marketing are closely linked, the majority of authors look for credible resources to choose a smart affiliate marketing strategy and promote products/services on their blogs. This article encompasses some of the best websites to look over on the path to becoming an affiliate guru.

How to Repurpose Your Old Content

It takes a lot of time and dedication to come up with new blog topic ideas and create unique content. However, if you already have some posts on your blog, save the effort and repurpose content. For example, transform a long read into an email series or make a video tutorial based on your how-to guide. Thus, you’ll give a second life to the materials you’ve written before and maximize their potential. Below, we’ve gathered 13 ways to repurpose your old content and reach a wider audience.

How to Grow Your Brand With Influencer Marketing

Marketing is a continually changing niche with new, more efficient approaches emerging on a regular basis. One such approach is influencer marketing, which has been effective for many niches, and travel is no exception. Through influencers, businesses reach out to the masses, create brand recognition, and generate leads. Read on for our tips on how to grow your brand with influencer marketing in five simple steps!

The Ultimate Guide to Choosing the Right Social Media Platform for Your Business

If you are planning a social media marketing strategy, it’s paramount to build your presence on networks where your audience is most active. To help you understand which social media platforms are right for your business, we’ve compiled a comprehensive guide to today’s most popular social networks, comparing their demographics, types of content in demand, niches, and more. With this guide, reaching the ideal audience is easier than you ever imagined!

8 awesome types of images for your blog posts

With the internet becoming more visual, sprucing up your blog with high-quality images is a must to catch the attention of your audience. However, aspiring bloggers don’t often go beyond stock photography for most of their posts. Using various types of images for blog posts will help stand out from the competition and make your content more attractive for readers. In this post, you’ll learn what kinds of visuals to leverage for blogging and how to optimize them for better blog performance.

How to Make a Technical Task for a Copywriter to Rank High

Content quality is crucial to audience loyalty, search engine rankings, and, in no small measure, your total income. To produce high quality blog articles, it is not always necessary to hire the most expensive copywriters. By creating a technical task, you’ll ensure that even a mid-level writer understands your requirements and is capable of creating quality articles.

Technical checklist for email marketing: 3 keys to success

Preparing an email newsletter for sending requires you to take a few important steps, which includes (1) getting a business domain name, (2) properly warming up said domain, and (3) testing your newsletter across different services. In this post, we’ve compiled a checklist that will help you avoid technical email marketing mistakes and make sure your email looks perfect on every device.

How to Use Affiliate Creatives: The Ultimate Guide for Marketers

The success of your affiliate campaign depends a lot on the promotional strategies you employ, and using affiliate creatives is one of the most efficient ones. In this blog post, we will cover the most popular types of creatives and share advice on how to use them on your blog.