Tips & Advice For Travel Affiliates

Statistics indicate that blogs are the third-most impactful online resource in terms of inspiring purchases (behind only retail and brand websites). For this reason, blogger outreach is being increasingly used by brands across various niches. It’s a great avenue to explore if you’re seeking more blog traffic, leads, exposure, and, consequently, revenue. However, bloggers are bombarded day in and day out with emails, and effective outreach is about more than simply sending out a template pitch. This post introduces 11 inventive and easy ways to amend and improve your outreach while forging relationships with niche leaders.

Tips

June 3, 2021

4 min.

Evergreen or Seasonal Content: Which Should You Choose?

When devising a content marketing strategy, most marketers rely on evergreen and seasonal content. While the first will bring a constant flow of traffic over time, the second allows you to grab visitors within a short time. The right mix of both types will help you grow your blog most efficiently and attract visitors. This post compares evergreen and seasonal content features and will help you create a successful editorial strategy.

Tips

May 25, 2021

7 min.

6 effective review management strategies

Customers often seek recommendations from other users when making purchases. No matter how strong your offer, it is only as good as clients think it is. With the right online review management strategy, you can take control of review communities and ensure your business is presented in the right light. This post will walk you through the basics of online review management and provide you with a list of useful resources.

Tips

May 19, 2021

4 min.

The Start-To-Finish Guide to Content Marketing Goals

To create engaging content from the very start, set the right content marketing goals that will help you write technical tasks and choose the proper KPI to assess your campaigns. By aligning blog materials with the goals, you’ll be issuing exactly the content that will attract readers and push them down the content funnel. In this post, you’ll learn what content marketing goals are, what kind of content you can create for each one of them, and how to assess your campaign’s efficiency.

Tips

May 16, 2021

6 min.

7 Best Alternatives for Google Keyword Planner

Correct keywords placement plays a vital role in any content management strategy. High-quality content with applied keywords drives most of the traffic to your website making their importance undeniable. Google Keyword Planner is often criticized for being more of an instrument for advertisers rather than for SEO. In this post, we’ve carefully picked up seven alternative keyword spy tools and shared the options they provide to make your posts rank well in search engines.

Tips

May 13, 2021

8 min.

How to achieve efficient social media marketing

Social media is an undeniable part of customer interaction with businesses. 73% of marketers consider social media platforms to be effective for brand development. With numerous networks available on the web, growing your presence might be a bit challenging. That’s where social media strategic planning comes in: the right strategy will help develop a cohesive approach and maximize marketing efforts. In this guide, we'll walk you through seven steps to creating a social media plan.