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October 28, 2021

Best Travel Accounts to Follow on Instagram

At a time when the world is slowly recovering from the pandemic, more and more travel aficionados are dreaming of their next trip. Instagram is unparalleled when it comes to feeding users’ wanderlust, and travel bloggers are increasingly taking advantage of the platform to connect with their audiences. Below, we’ve gathered 28 of the best travel Instagrams to follow and have analyzed their content and marketing strategies to give you a head start on your travel account promotion.

October 21, 2021

How to Analyze Social Media Sentiment

Sentiment analysis helps you discover prevailing feelings about your business on social media and other platforms. It creates a deeper context behind all mentions, so that you can better understand your audience, protect brand reputation, and improve user experience. This post will take you through the process of social sentiment analysis and explain how to improve your audience's perception of your brand.

October 12, 2021

How to Better Research for Your Blog and Social Media

What should a blog look like? A good blog should bring value to the public, and to do that, it’s important to conduct proper research and build a reputation as an expert. But sometimes it takes a lot of time and effort to find the relevant data. Here is where advanced search techniques come in. With their help, you can find the desired data much faster and make sure it’s accurate.

October 6, 2021

How to Optimize Your Instagram Posts for Saves

Likes and comments have long been indicative of a post’s success on Instagram, showing that it resonates with the audience. However, the platform is now testing removal of likes in different markets, so companies might need other metrics to rely on when assessing their performance. One such metric is saves, showing how many people have found the post interesting enough to revisit it later. This guide presents 11 proven ways to optimize your posts and get more people to add them to their Instagram saves.

September 29, 2021

11 SEO mistakes to avoid on your affiliate website

During each SEO Traffic Show, leading SEO experts pick apart three affiliate websites and share tips on how to improve optimization. In this episode, Kosta Bankovski (Product Marketing Manager at Netpeak Software) and Eugene Lata (CMO at Serpstat) shared insights into perfecting the technical aspects of SEO and driving traffic to each website. They also discussed some common mistakes made on affiliate websites and how to avoid them.

September 27, 2021

How to Use UTM Parameters to Track Social Media Success

Tracking your website traffic is a must if you want to step up your marketing efforts and achieve big picture business goals. Luckily, the web offers plenty of analytics tools you can use to gauge your campaigns. But, what if you need even more accurate data? Here’s where UTM tracking comes into play. This post covers the ins and outs of using UTMs in marketing, and answers the most common questions about UTM tracking like What is a UTM code? What does a UTM parameter help you identify? It also shares UTM best practices and provides some UTM examples.

September 8, 2021

Marketer’s Guide to Twitter Analytics

Monitoring analytics is an essential part of many brands’ social media strategies. If you are growing a presence on Twitter, take advantage of the platform’s built-in analytics tools and learn how users interact with your content, what types of tweets perform best, and whether you’re moving in the right direction with your strategy. This post presents tips on how to check Twitter Analytics and use the insights to improve your marketing strategy.

September 6, 2021

Buying Followers on Instagram: Pros and Cons

We’ve all heard of the expression “Money can’t buy you friends,” but whoever said that didn’t know they’d actually be for sale one day. Due to a growing competition on social media, more and more brands take shortcuts and purchase followers as well as likes, comments, and views. The reason is simple - engagement is now one of the key metrics for determining social media success. But it can also sabotage your whole strategy and hurt business growth. So is it safe to buy followers on Instagram and other networks?

September 1, 2021

How to Measure and Improve Your Marketing ROI

What is ROI in marketing and how is it important for your brand growth? The truth is, measuring return on investment is essential for every well thought out marketing strategy, although calculating it may seem unclear at first. In this post, we will take a look at what ROI is in marketing and share effective ways to measure and improve the return on the resources you invest in your marketing activities.

August 30, 2021

Your ultimate guide to outsourcing

There is a stereotype that outsourcing is only relevant for global companies. In practice, it does not look exactly like that. According to Сlutch.co, more than a third of small business owners delegate part of their processes to outsourcing. In this guide, you’ll learn why outsourcing can be crucial to business growth, when you need to outsource and how to carry it out.

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Top Google SEO Keywords to Use on Blogs: A Guide on How to Find Keywords

To find answers to their questions, people often use search engines, such as Google. Search traffic is becoming one of the most popular ways to attract a target audience. As a result, companies are trying to analyze search queries and turn them into keywords to generate more leads and drive traffic. In this post, you will learn what blog SEO is, the best SEO practices, and which SEO keywords to use on blogs to improve your rankings on Google.

August 25, 2021

SEO Traffic Show

On August 19th, we held the SEO Traffic Show in collaboration with our partners from Serpstat and Netpeak Software. At this show, leading SEO experts picked apart three affiliate websites and shared tips on how to improve their optimization. The format of the show allows marketers to get their website reviewed for free or learn from the mistakes of other affiliates and take a proactive approach. It’s a win-win!

August 23, 2021

How to Perform Social Media Competitive Analysis

To devise a well-rounded social media strategy, it’s important to assess the market, which is impossible without proper social media competitive analysis. This is beneficial for so many reasons, particularly evaluating your competition, finding gaps, and uncovering new opportunities. This will help you stay ahead of your social media competitors and develop a winning approach for your brand growth. In this guide, you’ll learn how to do a social media analysis and compare your results against those of other brands.

August 18, 2021

The ultimate guide to brand monitoring

Monitoring brand mentions can provide a lot of value to every business. This practice allows you to get honest feedback and learn about users’ experiences, get insights, manage your reputation, and acquire more customers. That’s why you should pay close attention to your SEO and brand mentions. In this post, we’ll discuss the best software to take control of your online reputation as well as ways to get more mentions for your business.

August 11, 2021

How Long Should Your Social Media Posts Be?

When uploading content to social media, marketers face the problem of a limited word count for each platform. What might not be known to everyone is how long the social media posts should be to yield results. In this blogpost, we gathered recommendations for the ultimate volume of characters you need to use to increase your readership and their engagement.